![]() Learn more at follow us on Twitter, Instagram, Facebook and LinkedIn. Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia. Coca-Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in Australia. With our bottling partners, The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. Unveiled Marketing is an Experiential Marketing, Live Media and Promotional Model Management agency supporting clients nationwide. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Our portfolio in Australia includes Coca-Cola, Coca-Cola No Sugar, Fanta, Sprite, Powerade and others. The campaign was led by Senior Director of Communications & Broadcasting Adrian Denny and Senior Director of Sales Julie Sipe with support from the team’s dedicated Spanish speaking Ticket Sales Account Executive Azaph Crespo, Coordinator of Communications & Broadcasting Jimmy Peebles, Creative Content Coordinator Rachel Skeem and Communications & Broadcasting Representative Brad Koerner who translated content for /Espanol.About Coca-Cola South Pacific: The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. The team also had digital billboard placement at the international border south of Tucson. To assist in marketing and promotional for El Lazo de Tucson, the Roadrunners partnered with Arizona Bilingual News, Arizona Lotus stations La Caliente 92.1 and 95.7, La Buena 94.3 and iHeartMedia’s Mega 97.1 and Tejano 1600. At the end of the season, the game-worn El Lazo Jerseys were auctioned off to raise over $15,000 to benefit Roadrunners Community Efforts in Tucson and Southern Arizona. The El Lazo de Tucson finale also featured an El Polvo Bobblehead giveaway courtesy of KOLD News 13. The third and final El Lazo Game of 2022-23 on April 14 featured a Tacos and Tequila event which sold out through exclusive ticket packages that included a commemorative T-shirt. ![]() the medium through which communication is processed. ![]() A Tucson Roadrunners player was in attendance for each session, along with Roadrunners Mascot Dusty in his “El Polvo” alter-ego, meaning “The Dust.” The team incorporated El Lazo de Tucson into the presentation of each game with themed music and multi-language video board presentations, and the Roadrunners social media accounts changed appearance to reflect the El Lazo de Tucson identity. A mode is the means of communicating, i.e. The Hockey 101 sessions were designed for the first-time hockey fan, with presentations in both English and Spanish. The newly unveiled Dusty’s Cheering Section hosted “Roadrunners Hockey RULES: Hockey 101” sessions prior to each El Lazo contest. The 2022-23 campaign also saw the Roadrunners launch a Spanish Language Team Website at /Espanol along with a Spanish Facebook page at /LosTucsonRoadrunners. “I am proud of what our team has accomplished, but more so excited about the new fans that we have welcomed.” “The importance of connecting with our community fueled our marketing campaign to reach the fans in waiting,” said Roadrunners President Bob Hoffman. The campaign allowed the Roadrunners to grow and develop partnerships with the City of Tucson, Arizona Bilingual News, Mariachi Los Diablitos de Sunnyside High School, and more. ![]() ![]() “El Lazo” is Spanish for “lasso” or “lariat” which is featured on the Tucson City Seal. The Roadrunners wore their El Lazo Jerseys for three games during the 2022-23 season that were each presented by the City of Tucson.įor the past three seasons, the Roadrunners have adopted the El Lazo de Tucson identity to honor the rich culture and heritage of Southern Arizona. Tucson, Arizona – The Tucson Roadrunners and their “El Lazo de Tucson” alternate branding identity was awarded the American Hockey League’s Marketing Campaign of the Year Award at the league’s Team Business Meetings that were held this week at JW Marriott Tucson Starr Pass. ![]()
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